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What is the Future of Network Marketing?   

by: Sanjay Johari

Internet marketing has had phenomenal growth and this trend will continue with no signs of abatement in foreseeable future. 

Individual entrepreneurs and small business organizations will increasingly look for fresh avenues on the Internet. By all indications network marketing will continue to grow providing fresh opportunities for serious marketers.

Sweeping changes are engulfing us all driving entire humanity with irresistible force. Though we are caught up in middle of storm, we do not fully realize the implications. Future historians will perhaps be able to see our times in better perspective.

The forces of globalization is breaking down the barriers and opening up the world market. Market is fast becoming global riding over advances in Internet technology.

The growth of American workforce is maintained at 1.1% since 1990’s and is likely to continue till the end of present decade. In the next decade the growth is predicted to fall significantly. But a major change is occurring in the demographic composition of the workforce.

Shifting Demographic Pattern: The move is towards more balanced distribution by age, sex and ethnicity. The average age is increasing, as the baby-boomer generation is getting older. 

Rising female participation and declining percentage of male participation is bringing workforce closer to gender balance. Inflow of immigrants is increasing racial and ethnic diversity with Hispanics and Asians being the fastest growing groups.

What does all this have to do with network marketing? Plenty. Major chunk of individual internet marketers come from the workforce. Network marketing is also subjected to continuous evolution. 

Network marketers all over the world are not bound by national boundaries and are in a sense true global players. Firms are increasingly outsourcing their non-core functions. There is greater decentralization of decision-making.

There is a definite shift from permanent lifetime employment to less permanent employment. The increase in self-employment is evident and distances between work centers are becoming irrelevant. 

More opportunities are being created for work-from-home type of jobs and people are becoming more inclined towards home –based or part time occupation. There is trend towards knowledge-based work in which education and training becomes a continuous process.

Explosive growth can be expected in network marketing as opportunity providers and opportunity seekers grow in number. Competition between network-based organizations is likely to intensify as they tap on the same common resources. Those established and time-tested organizations are likely to survive and prosper which adapt to the change.

If so much opportunities are being created, why failure rate of network marketers so high? My guesstimate is that most of them leave too soon to gain anything for variety of reasons. They were probably hooked by get-rich-quick schemes that sucked their time and money without giving much in return. 

Like any other venture network marketing takes time to develop. Only those who persist remain to reap the benefits. It is interesting that in spite of growth of network marketing in last few decades, the failure rate has remained fairly constant.

It is important to get associated with organizations which have good track record and dynamic management to quickly respond to any change. For the organizations which market their products thru affiliate programs, it is in their interest to look after their affiliates well.

 The affiliates who are new to internet marketing need training, support, guidance and more to earn for themselves and for the organization.

Network marketing is here to stay and grow offering tremendous earning opportunities. Those who join good promising organizations, have the patience to stick with them and work with open, positive mindset can expect to be suitably rewarded.

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